{"title":"New Arrivals","description":"","products":[{"product_id":"freyja-box","title":"Icelandic Candy Bundle | Freyja","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFive bags. Four classics. The full Freyja experience, in one box.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ca href=\"https:\/\/trueiceland.com\/products\/hris-freyja?_pos=2\u0026amp;_fid=a21ee4460\u0026amp;_ss=c\" target=\"_blank\" rel=\"noopener\"\u003e1× Hrís · 200g\u003c\/a\u003e — milk chocolate-covered crispy corn puffs\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ca href=\"https:\/\/trueiceland.com\/products\/sma-draumur-freyja?_pos=6\u0026amp;_fid=a21ee4460\u0026amp;_ss=c\" target=\"_blank\" rel=\"noopener\"\u003e1× Smá Draumur \u003c\/a\u003e· 180g — miniature chocolate and liquorice bars\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ca href=\"https:\/\/trueiceland.com\/products\/freyju-djupur?_pos=3\u0026amp;_fid=a21ee4460\u0026amp;_ss=c\" target=\"_blank\" rel=\"noopener\"\u003e2× Djúpur · 150g\u003c\/a\u003e — salty liquorice pearls in chocolate and sugar shell\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ca href=\"https:\/\/trueiceland.com\/products\/freyju-mondlur?_pos=1\u0026amp;_fid=a21ee4460\u0026amp;_ss=c\" target=\"_blank\" rel=\"noopener\"\u003e1× Möndlur · 150g\u003c\/a\u003e — chewy caramels with a gentle liquorice finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe complete Freyja collection — every texture, every flavour, every candy Icelanders argue about at the kitchen table. Crunchy chocolate puffs, bite-sized liquorice dreams, layered chocolate-liquorice pearls, and soft caramel möndlur. Five bags, four classics, one box. Built for gifting, built for sharing, built for the person who tried one in Reykjavík and has been looking for all of them since.\u003c\/p\u003e","brand":"Freyja","offers":[{"title":"Default Title","offer_id":45666840838378,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/FreyjuBox.png?v=1777319144"},{"product_id":"omega-3-fish-oil-with-astaxanthin","title":"Omega-3 with Astaxanthin | Protis · 250ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eLýsi, evolved.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe same Icelandic instinct that put cod liver oil on every kitchen table, now built around herring oil and astaxanthin — one of the most powerful antioxidants found in nature. For the heart, the brain, the joints, the eyes, and the skin that all carry the load of a long northern year. Two teaspoons a day. That's it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThe next-generation Icelandic omega-3 — built around antioxidant-rich astaxanthin\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eContributes to normal heart function (1,900 mg omega-3 per 10 ml · EPA 630 mg, DHA 730 mg)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAstaxanthin contributes to the protection of cells from oxidative stress\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e25 daily servings per bottle · refrigerate after opening\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Protis","offers":[{"title":"Default Title","offer_id":45978270105834,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/Omega_Astaxan_45.png?v=1776004285"},{"product_id":"the-recovery-unbroken-rtr","title":"Recovery EAA + Collagen | Unbroken RTR","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBuilt for the body that does not stop.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNine essential amino acids, collagen peptides, B12, zinc and potassium — the things muscles, joints and nerves ask for after the work is done. Built in Iceland for people who train in cold places, run on hard ground, and don't take recovery as an optional extra. Mixed with cold water, during or after the effort.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBuilt for the moment after the effort — train, mix, drink, recover\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eContains 9 EAAs in free-form and di- \u0026amp; tri-peptide forms for fast absorption\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWith collagen peptides, vitamin B12, zinc and potassium\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMixes clean with cold water · choose your size and flavour above\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Unbroken","offers":[{"title":"Orange \/ 1 tube (10 pcs)","offer_id":45988934189290,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 12 pack (120 pcs)","offer_id":45988934222058,"sku":null,"price":279.99,"currency_code":"USD","in_stock":true},{"title":"Lemon Lime \/ 1 tube (10 pcs)","offer_id":45988934254826,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true},{"title":"Lemon Lime \/ 12 pack (120 pcs)","offer_id":45988934287594,"sku":null,"price":279.99,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 1 tube (10 pcs)","offer_id":45988934320362,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 12 pack (120 pcs)","offer_id":45988934353130,"sku":null,"price":279.99,"currency_code":"USD","in_stock":true},{"title":"Mango \/ 1 tube (10 pcs)","offer_id":45988934385898,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true},{"title":"Mango \/ 12 pack (120 pcs)","offer_id":45988934418666,"sku":null,"price":279.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/Unbroken_all_45.png?v=1776079952"},{"product_id":"the-energy-collab-drink-330ml","title":"The Energy | Collab Drink (330ml)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCaffeine, electrolytes, and Icelandic water. The drink built for the long day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean energy, no sugar crash. Caffeine for the lift, electrolytes for the balance, Icelandic water for the base. Made for the hike, the drive, the second half of the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eServing tip:\u003c\/strong\u003e Available in multiple flavours, use the variant selector above. Pairs with the trail, the wheel, or the desk that won't quit.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e The Collab Drink is what happens when an Icelandic drinks maker is given one brief: build the cleanest \u003cmeta charset=\"utf-8\"\u003ecaffeinated soda drink possible, using the best water on earth. The water comes from Icelandic springsm; filtered through a thousand years of lava rock, naturally low in minerals, and needing nothing added to it. The rest of the formula is deliberately short. Caffeine, electrolytes, flavour, nothing to apologise for on the back of the can.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAuthentic Icelandic caffeinated soda. Premium Icelandic spring water, clean caffeine formula.\u003c\/em\u003e\u003c\/p\u003e","brand":"Collab x Ölgerðin","offers":[{"title":"Raspberry \u0026 Apricot \/ 330ml","offer_id":45988871995626,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Raspberry \u0026 Apricot \/ 6-pack","offer_id":45988929274090,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"Raspberry \u0026 Apricot \/ 12-pack","offer_id":45988929306858,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true},{"title":"Forest Berries \/ 330ml","offer_id":45988872028394,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Forest Berries \/ 6-pack","offer_id":45988929339626,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"Forest Berries \/ 12-pack","offer_id":45988929372394,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true},{"title":"Passion Fruit \u0026 Lemon \/ 330ml","offer_id":45988872061162,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Passion Fruit \u0026 Lemon \/ 6-pack","offer_id":45988929405162,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"Passion Fruit \u0026 Lemon \/ 12-pack","offer_id":45988929437930,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true},{"title":"Strawberry \u0026 Lemon \/ 330ml","offer_id":45988872093930,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Strawberry \u0026 Lemon \/ 6-pack","offer_id":45988929470698,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"Strawberry \u0026 Lemon \/ 12-pack","offer_id":45988929503466,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true},{"title":"Blueberry \u0026 Rhubarb \/ 330ml","offer_id":46000185999594,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Blueberry \u0026 Rhubarb \/ 6-pack","offer_id":46000186032362,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blueberry \u0026 Rhubarb \/ 12-pack","offer_id":46000186065130,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/Collab_all_45.png?v=1776088079"},{"product_id":"the-laufey-drink-laufey-x-collab-330ml","title":"The Laufey Drink | Laufey x Collab (330ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Laufey Drink. Strawberry and matcha, in a can.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA limited-edition flavour developed from scratch by Grammy-winning Icelandic musician Laufey, in collaboration with Colla,— the \u003cmeta charset=\"utf-8\"\u003ecaffeinated soda drink she buys the moment she lands back in Iceland. Strawberry and matcha, chosen by her, for the dreamlike world her music lives in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable with or without caffeine.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eServing tip:\u003c\/strong\u003e The caffeinated version for the long day, the focus, the second wind. The caffeine-free version for everything else, same flavour, no lift. Choose your variant above.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Laufey is one of Iceland's most internationally loved musicians, and Collab is the drink she reaches for first on every trip home. When the two came together, she built the flavour herself: strawberry and matcha, the notes she keeps returning to, wrapped in a can designed around the same romantic, dreamlike world her music inhabits. Released in a limited run to mark her homecoming concert at Kórinn in Kópavogur — the largest Icelandic show of her year. A drink made by an Icelander abroad, for the people she grew up among.\u003c\/p\u003e","brand":"Collab x Ölgerðin","offers":[{"title":"Caffeine \/ 330ml","offer_id":45988927996138,"sku":null,"price":5.49,"currency_code":"USD","in_stock":true},{"title":"Caffeine \/ 6-pack","offer_id":45988928389354,"sku":null,"price":27.45,"currency_code":"USD","in_stock":true},{"title":"Caffeine \/ 12-pack","offer_id":45988928422122,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Caffeine-Free \/ 330ml","offer_id":45988928028906,"sku":null,"price":5.49,"currency_code":"USD","in_stock":true},{"title":"Caffeine-Free \/ 6-pack","offer_id":45988928454890,"sku":null,"price":27.45,"currency_code":"USD","in_stock":true},{"title":"Caffeine-Free \/ 12-pack","offer_id":45988928487658,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/Laufey_Badir_45.png?v=1776092985"},{"product_id":"glacier-balm-healer-joklamus","title":"Glacier Balm Healer | Jöklamús","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e18 Icelandic herbs. 20 years of making. One balm for everything.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA pure natural healing balm made from 18 wild herbs harvested within Vatnajökull National Park — developed and refined over two decades by one Icelandic maker. No additives, no fragrance, no filler. Just the herbs and the work. For burns, dry skin, abrasions, nappy rash, eczema-prone skin, and the kind of everyday damage that needs something quiet and effective. Apply to clean skin. Let it do the rest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne balm, every use — for burns, dry patches, abrasions, nappy rash, and irritated skin\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMade from 18 wild Icelandic herbs harvested within Vatnajökull National Park\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePure natural product — no additives, no fragrance, no synthetic ingredients\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eChoose your size above · 15ml (travel\/pocket) or 30ml (home\/daily use)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Lanolin, Icelandic rapeseed oil, birch, and 18 Icelandic herbs.\u003c\/p\u003e","brand":"Jöklamús","offers":[{"title":"15ml","offer_id":46026607362282,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true},{"title":"30ml","offer_id":46026607395050,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/Joklamus.png?v=1778093932"},{"product_id":"bio-kropp-noi-sirius-180g","title":"Bíó Kropp | Nói Síríus · 180g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCrispy corn puffs. Icelandic milk chocolate and salted licorice pearls. The bag that empties itself.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSmall crispy corn puff centres coated in smooth Nói Síríus milk chocolate and salted licorice pearls— light, crunchy, and dangerously easy to eat by the handful. Nóa Kropp is the candy Icelanders grab for road trips, hikes, cinema nights, and any moment that needs something sweet without being heavy. If you've had Freyja Hrís and loved it, this is its Nói Síríus cousin — same idea, different chocolate, equally impossible to put down.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCrispy corn puffs coated in smooth Icelandic milk chocolate and salted licorice pearls— light and crunchy\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThe road trip candy, the hiking candy, the cinema candy — one bag, every occasion\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFrom Nói Síríus, Iceland's oldest chocolate maker since 1920\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e180g bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nói Siríus","offers":[{"title":"Default Title","offer_id":46039457661162,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9978\/8979\/files\/ChatGPTImageMay14_2026_07_55_30PM.png?v=1778788601"}],"url":"https:\/\/trueiceland.com\/collections\/new-arrivals.oembed","provider":"TrueIceland.com","version":"1.0","type":"link"}